Visual vs. Traditional Communication

I’m going in to my final year of school (hopefully), and it has been some time since I have taken a test to determine what type of learner/person I am. You know what test I’m talking about? The kind where you answer 150 questions about yourself and it tells you that you are a visual learner or a tactile learner or that you’re going to be an astronaut or a lawyer, and for a brief moment you contemplate this fate you were handed and then go back to your seemingly-important high school drama.

Until this week, I hadn’t really thought about the type of person I am. I mean, I try to be nice, kind, a hard-worker and a good friend, but other than that… I haven’t thought about it. I know what I want to do and I’m a firm believer in the idea of things working out in the end. But in class this week we read this article, and it got me thinking.

Am I a traditionalist (someone who values the ability to write, build relationships, isolate and convey key messages and build publicity strategy above all else), a digital enthusiast (someone who values social media acuity, digital content production and editing and coding skills highly) or a quant (someone who focuses on data, analytic and how PR integrates with business processes)? And if I’m not one entirely, can I be more than one?

I love social media and I love graphics. I am known as a graphics guru (I do all the graphics and updates for the Ohio State PRSSA website); sit me down with some Photoshop and I am the happiest girl in the world, but does this mean I don’t value words and their ability to convey messages? Are there really only 3 types of PR views, and if so does my ability to make graphics make me less of a choice for some positions?

What are your thoughts?

Until next time…


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